Top 5 Beauty Retail Apps on Android in Europe: Q1 2025

In the first quarter of 2025, the top beauty retail applications on the Android platform in Europe displayed varying trends in downloads and active user engagement. According to data from Sensor Tower, these apps showed interesting patterns over the weeks.

Mein dm experienced a notable decline in weekly downloads, starting from 168.9K in early January and descending to around 85.4K by mid-March, before slightly rebounding to 94.1K by the end of the month. Meanwhile, weekly active users remained relatively stable, hovering around 4.9M.

The app Золотое Яблоко: онлайн-покупки saw an initial dip in downloads, dropping from 97.8K to 53.3K in late January. However, a significant spike occurred in early March, reaching 139.1K downloads. Active users increased consistently, peaking at approximately 3.3M during the same period.

For ЛЭТУАЛЬ: косметика, парфюмерия, weekly downloads showed an upward trend in February, with a high of 134.6K in early March. However, the app faced a decline towards the end of the month. Active users mirrored this trend, peaking at 2.4M before decreasing to 1.4M.

Notino: perfumes and cosmetics displayed a positive download trajectory, particularly in February, where downloads increased from 49.3K to a peak of 97.2K. Active users followed a steady pattern, maintaining around 1.1M throughout the quarter.

Finally, the Sephora - Make-up, Beauty app experienced a general decline in downloads, from 59.1K at the start of the quarter to 40.1K by the end. Active users remained steady, with a slight increase towards the end of the quarter, ending at approximately 751.7K.

These insights, derived from Sensor Tower's comprehensive data, offer a glimpse into the dynamic landscape of beauty retail apps in Europe. For more detailed analytics and trends, visit Sensor Tower's platform.